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The purpose of this paper is to examine how keeping the records of social networking sites (SNS) communication for secondary analysis institutes a new type of memory practice, one that seeks both to capture shared public memories and form new cultural understandings.

Using a framework of documentary and memory practices the study conducts a qualitative content analysis of SNS communications collected from Facebook, GooglePlus and Twitter during a national event. It combines a content analysis of the communications with the analysis of their materiality and form to investigate potential contributions of SNS to social and cultural memory including their subsequent custodianship.

The study finds that the message architecture and metadata of different social networks is comparable and collectively evidences differing aspects of social events to document their unique discourse. Findings demonstrate the contribution SNS is making to social memory and a framework for understanding how SNS in being incorporated into cultural memory practice is presented.

This is one of the few studies that analyses a range of messages from differing SNS in order to understand their impact on cultural memory and the documentary practices of memory institutions.

The purpose of this paper is to examine issues associated with user engagement on social media with local history in the North East of Scotland and to focus on a case study of the Buckie and District Fishing Heritage Society, a small but very successful and professionally-run community-based local heritage organisation.

A qualitative approach using photo elicitation on social media was deployed in conjunction with analysis of the user interactions and the reach insights provided by Facebook to the page manager. Additionally, a focus group was used.

The research, although focussed on an individual case study, offers significant lessons which are more widely applicable in the local history and cultural heritage social media domain. Key aspects include user engagement and how digital storytelling can assist in the documentation of local communities ultimately contributing to local history research and the broader cultural memory. The significance of the image and the photo elicitation methodology is also explored.

The research demonstrates new opportunities for engaging users and displaying historical content that can be successfully exploited by community heritage organisations. These are themes which will be developed within the paper. The research also demonstrates the value of photo elicitation in both historical and wider information science fields as a means of obtaining in-depth quality engagement and interaction with users and communities.

The research explored the underutilised method of photo elicitation in a local history context with a community possessed of a strong sense of local identity. In addition to exploring the benefits of this method, it presents transferable lessons for how small, community-based history and heritage organisation can engage effectively with their audience.